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Public Safety Campaigns
Role
Digital Media Manager | Osceola County Sheriff's Office
Highlights
-Increased Instagram reach by 198%
-Boosted agency morale by encouraging internal participation with our campaigns
-Elevated internal communications by creating an internal newsletter with monthly highlights
The Problem
-The public had lost trust in police departments across the nation, including ours.
-The public safety content was too complex for the general public to understand.
Whether the topic was human trafficking, drowning prevention, or drunk driving, the goal was to make important information easy to understand and accessible to the community.
What I Did
1. Used creative storytelling and gave the public limited, but necessary, behind the scenes content to rebuild trust across multiple platforms.
2. Worked with each department to simplify complex messaging for each public safety campaign.
3.Implemented a monthly internal newsletter to boost agency morale and employee engagement.
The Results
-Instagram reach increased by 198% in the first 4 months, expanding public safety messaging to a broader audience.
-Increase in agency morale and engagement across departments and on social media.
-Multiple compliments from agency employees and outside partners on our new content.
