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Creative Storytelling Grows Specialty Vet Brand
Role
Marketing & PR Coordinator | Veterinary Orthopedic & Sports Medicine Group (VOSM)
Highlights
-Grew new TikTok account by 349%
-Increased Instagram following by 226%
-Managed content strategy across Facebook, Instagram, and TikTok
-Developed content for both pet owners and veterinary professionals
The Problem
-Orthopedic veterinary services are expensive, and not many people know they exist without a referral from their primary vet (just like human medicine).
-We needed content that educated pet owners, built trust with referring veterinarians, and showcased the value and expertise behind the practice.
What I Did
I managed content across Facebook, Instagram, and TikTok sharing educational posts and rehabilitation success stories, behind-the-scenes videos and surgical content, and trends to maximize our reach.
Outside of social media, I also designed print and digital marketing materials, managed continuing education events, and created resources for referral partners.
The Results
Educational storytelling turned out to be one of our biggest strengths. By creating content that followed certain cases (dogs), people genuinely wanted to follow their progress updates and learn from us. I built an engaged audience and significantly grew our social presence.
