UGC & Video Content Drives Growth

National Brand Communications Manager | i9 Sports

-Implemented a full omni-channel content calendar
-Increased organic video content by over 150%
-Grew Instagram engagement by 134%
-Expanded reach by 49%
-Increased impressions by 132%
-Grew Instagram followers by 55%
-Averaged 10,000 views per video
-Trained franchisees on video content best practices to utilize at the local level

Our social channels had a solid foundation, but there was a lot of room to improve and modernize our content.

I wanted to create more authentic content, reach more families, and encourage people to engage with the brand. I wanted our brand to feel like a relatable youth sports coach.

-No video content, and Instagram had started prioritizing Reels
-No content creators or budget to produce consistent video content
-No real strategy, they mainly only posted on holidays prior to my onboarding.

1. Created a social media strategy focused on kids having fun while playing with i9, the benefits of rec sports vs travel, and parent-education.
2. Incorporated User Generated Content (UGC) by sharing parents' content.
3. Secured and managed a $75,000 annual budget for new video and photo content.
4. Sourced and directed photographers and videographers in different regions to capture diverse content multiple times a year.
5. Created reel templates for franchisees to create more local video content.

-A strategy that focused on sharing UGC reels in order to increase our video content prior to having our own.
-Increased video content by over 150%
-Grew Instagram engagement by 134%
-Expanded reach by 49%
-Increased impressions by 132%
-Grew Instagram followers by 55%
-Averaged 10,000 views per post
-Created a new video library with hundreds of clips for franchisees to utilize in their own social media
-Increased annual photo assets by 250%
-Built the first library of reel templates for our franchisees to customize